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Russia

People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 -2% 48 2017 by 47 2017

St. Petersburg GLA 40-80 +3% 48 2017 by 47 2017

Shopping Index

Russia's only database of attendance

Shopping Index is the unique weekly real-time indicator of a distribution of potential demand on real estate demonstrating people flow dynamics in Shopping Centers and retail in the whole. As part of Shopping Index, we regularly monitor the distribution of people flows in different trade objects on local markets. 

Basic unit - number of visitors on an average day during the reporting week per unit area of a trade retail object.

Schedule. Attendance dynamics Shopping Index, Moscow

Shopping Index: change in general dynamics by year, Moscow

 

Schedule. Attendance dynamics Shopping Index, Saint-Petersburg

Shopping Index: change in general dynamics by year, St Petersburg

With Shopping Index you can:

Plan

management activities and marketing activities, choose their type and scope depending on the overall market situation (growth / stability / decline - a problem inside the store or in the market / location as a whole).

Determine

the quality of managerial decisions

Analyze

multi-directional dynamic index and object indicators (falling / stagnating / growth - indicators of objects versus market indices).

Evaluate

the effectiveness of implemented measures to attract customers.

Track

any change to your market share, the market as a whole and for separate territorial and quality segments.

Identify

the most problematic cases - reduced visitor flow to your object against a falling / stable / growing (market) Shopping Index.

Main advantages, features, and differences from other approaches:

Ability
- analysis of annual changes, seasonal movements, weekly fluctuations, rising and falling indicator in "abnormal" days (holidays, social events, weather conditions), analysis of redistribution of flows inside the market, split by space characteristics, types of retail properties, regional market segments...
  • Variability
    – regular information on consumer activity can be provided with various splits which allow us to evaluate the most important trends of the market as a whole, as well as the most interesting of its components.
  • Retrospective
    - historical database based on many years of research / solid knowledge base on dynamics and distribution of visitor flows
  • Coverage
    - number of objects participating at the same time in the evaluation is much greater than in classical studies
  • Continuity
    - a constantly updated stream of data, the ability to provide regular weekly reporting / updating data on the dynamics of the market
  • Accuracy
    - data flow collected by counting systems. The main feature of the Shopping Index is that we do not use data manipulated by single manual calculations.

We can regularly monitor major trends in the following consumer markets:

  • Moscow
  • St. Petersburg
  • Central Federal District
  • Southern Federal District
  • Volga Federal District
  • Region "Ural-Siberia"