+7 495 640 40 79

Russia

People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 +2% 40 2017 by 39 2017

St. Petersburg GLA 40-80 +3% 40 2017 by 39 2017

Watcom Research

Watcom Group complies quantitative and qualitative research in shopping centers and retail outlets using footfall knowledge database of and Shopping Index data as an added value.

Methods of data collection: face-to-face interviews (inside shopping center or in a store), online research, telephone interviews, hall tests, focus groups, and other.

Research methods:

Shopping Center and Retail Outlet Brand Audit (tracking)

  • Image perception
  • Choice factors
  • Awareness/visits/loyalty
  • Visit barriers and drivers
  • Conversion rate
  • Average bill
  • Satisfaction by different parameters (including NPS)
  • «Brand health» - ability to attract and retain visitors
  • Geographic coverage
  • Segmentation, the most profitable segments definition
  • Audience’ portrait
  • Ad Effectiveness Tracking and other

Shopping Center/Retail outlet Brand Ambassador Selection

Celebrities’ perception (brand ambassador selection)

Marketing research visualization in Shopping Mall

Correspondence analysis map

Marketing research visualization in Shopping Mall

Tenants’ demand in a shopping center

Marketing research visualization in Shopping Mall

Audience Portrait. Geographic coverage

Visits’ drivers (Correspondence analysis)

Marketing research visualization in Shopping Mall