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Russia

People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 -2% 48 2017 by 47 2017

St. Petersburg GLA 40-80 +3% 48 2017 by 47 2017

Focus system

Focus - is a brand new tool developed to manage key indicators in shopping centers and retail chains. Focus allows users to assess the situation in general as well as to analyze details, pinpoint problems, and understand the causes of their occurrence on a real-time basis with minimal effort.

Focus combines all sources of data on customer spending and visitor traffic density..

Sources of data for the Focus system



SALES FLOW SYSTEM

A software solution that makes it possible to automatically retrieve data on each purchase: transaction amount, average check, number of checks, and number of items on the check

PEOPLE COUNTING SYSTEM

A solution designed for top-quality visitor counting (a new generation of video surveillance and analysis systems: a counting accuracy of over 95%)

Demonstration of behavior analytics visualization in Focus system

SHOPSTER

Visitor tracking through the Wi-Fi on their mobile phones: time spent in store, frequency of returns, route map, and “path to purchase.”

SHOPPING INDEX

The only of its kind in Russia, this weekly, quick response indicator reflects visit dynamics for shopping centers and retail chains in general.

YOUR BENEFITS FROM THE FOCUS SYSTEM:

  • INTEGRAL ASSESSMENT OF BUSINESS SITUATION

    All performance indicators are combined in one place, allowing users to see the impact of one indicator over the other. No need to switch between different programs.

  • PLANNING SUPPORT AND PROBLEM LOCALIZATION

    Focus has an examination function, allowing you to localize a problem and concentrate your attention on the most important management aspects.

  • MANAGEMENT AND PROMPT DECISION-MAKING ENHANCEMENT

    Data from different sources is channeled to the system on a real-time basis, making it possible to promptly react to any changes.

  • TIME AND ANALYSIS COST SAVING

    The analytical system collects and analyzes data automatically.