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People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 +6% 35 2018 by 34 2018

St. Petersburg GLA 40-80 +10% 35 2018 by 34 2018

Solution for Retailers

Answer the questions:

  • How many people passed by your store - how many of them have gone inside?
  • How can you understand customer behavior - who are they and what are they interested in?
  • How long was the shopper in the store?
  • How many visitors left the store without making a purchase? How can you find out why?
  • How often do customers come back to your store?
  • Was your marketing campaign effective?
  • How was the service quality?
  • What should be done to attract more visitors?
  • What is the potential of the store / retail chain as a whole?
  • How can you understand the position of your chain compared to others?

Working with Watcom Group, you will be able to receive, evaluate, and manage performance indicators:


    • The number of people that passed your store
    • Number of visitors
    • Conversion rate (the number of visitors that become buyers)

    • Visitor portrait
    • Visit format
    • Path to purchase
    • Cool/ hot spots
    • Display window efficiency

    • The time spent in-store
    • Frequency of returns
    • Route

    • Visitor flow dynamics (you can compare the popularity of your chain with the general market dynamics).