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People flow dynamics in Shopping Centers and retail chains

Moscow GLA 20-40 +6% 35 2018 by 34 2018

St. Petersburg GLA 40-80 +10% 35 2018 by 34 2018

Clients about us

98% of Watcom Group clients would recommend Watcom as a service provider in the field of a footfall flows analytics (based on a survey conducted by the Watcom quality control department in 2014) .


High quality of equipment and assembly, first-line technical support, and error-free system operation were key factors that affected our decision to install 2D video counters and to subscribe to traffic data management throughout the Lush chain.


Watcom installed innovative counting systems “CountMax Video” in 23 outlets of our retail chain in the shortest time possible (21 days). WatCom proved itself on the market a long time ago as a visitor traffic evaluation leader


On behalf of M.Video, I would like to express my gratitude for the transfer of all our outlets to data management and connection to the analytical information system. Having chosen WatCom as a visitor traffic evaluation partner, we highly appreciate its contribution to the development of advanced information technologies.


Watcom's visitor counting systems allow us to assess not only the traffic dynamics of our stores, but also such essential factors as performance of sales personnel and efficiency of advertising and sales promotions.


Visitor counting systems based on the 2D video technology have been installed by Watcom professionals in over 160 Adamas and АРМ Monaco outlets and have been mounted in all opening stores. With all chain stores connected to the monitoring system, Watcom's data management service controls the quality of visitor counting at all times.


We have found that Watcom uses high quality equipment and advanced visitor counting technologies. Watcom fits the Shopping Center with the required equipment and up-to-date standards of architectural design, in a professional manner and on schedule.


An installed solution based on 3D video counters meets our criterion of high ease of manufacture to the fullest extent possible. High professionalism, a custom-tailored approach for meeting the customer's requirements, and a pledge of fruitful partnership are Watcom's trademarks.


Based on prior experience working with CountMax counting systems, we believe it essential to consider the traffic dynamics of each store in planning retail chain operations, which helps us to estimate personnel performance, to plan an advertising campaign, and to draw conclusions about the assortment policy of each shop.


We have carefully chosen the visitor counting system. It was truly a difficult task to complete, as our system requirements were very demanding. The CountMax visitor counting system was a perfect fit for our requirements and the value for money offered by WatCom has been a welcome surprise.


We have chosen Watcom after trials, which showed a marginal error in an area of high visitor traffic intensity. Watcom employees developed a counting concept, implemented remote tracking systems, and provided analytical data to high professional standards.

SC Afimall

We would like to thank WatCom Group for the study of the target audience of the AFIMALL City Shopping Center. Your professionalism, attention to detail, and intriguing data interpretation allow us to recommend your company as an honest, diligent, and reliable partner.

SC Stolitsa

We would like to express our profound gratitude for this fruitful partnership. We would also like to thank Watcom Group for their study to determine the Stolitsa Shopping Center visitor profile, identify visit barriers and drivers, and level of satisfaction with the Stolitsa Shopping Center.

SC Kollazh

We have been using IR ramps to count visitors for many years. Based on tests of the innovative 3Dх video counter, we decided to upgrade the counting system throughout the entire shopping center. Multiple trials confirmed 100% counting accuracy of the 3Dх video counter.